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Zemmouri Layachi is an assistant professor of language and civilization at the department of English, 8 Mai 1945-Guelma University, Algeria. He is the author of: “Winning Hearts and Shaping Minds: The American Cultural Diplomacy towards Arabs and Muslims after 9/11. U.S-Algerian Exchange Programs as a Case Study” and “NGOs in Africa: a Vehicle to Promote Human Rights”. His research interests involve: cultures and civilizations, cultural exchange, inter/multiculturalism, and TEFL.